Huscroft Flooring

1

/6

Summary

Huscroft Flooring had big ambitions and partnered with us to consult and deliver. They needed a brand overhaul and a digital transformation to become a market leader in premium wood floor supply and fitting. They have an exceptional reputation but a digital presence which didn’t reflect it.

The problem

  1. An outdated brand and website
  2. Poor quality and low volume leads
  3. Low organic traffic

The solution

After undergoing the consultation phase we had an aligned vision and expectations for the project. We delivered a new premium brand look and feel with a fresh font and colour palette. We reworked the content architecture so customers understood the value propition which helped improve the conversion rate.

We underwent and extensive SEO audit to drive organic traffic to the website. We built a number of targeted landing pages and migrated the flooring products over to GMB improve CTR.

The result

  1. A premium brand and website
  2. Significantly higher month on month conversions and traffic
  3. Additional revenue through a new eCommerce maintenance store

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